Achieving the WELL Health-Safety Rating

The WELL Health-Safety Rating (HSR) is a globally recognized building-based certification that empowers hospitality projects to prioritize the health, safety, and well-being of their guests and staff. Designed to address critical health concerns in shared spaces, this evidence-based framework focuses on operational policies, maintenance protocols, and emergency preparedness. From cleaning practices to air and water quality, WELL HSR aligns with rigorous scientific standards to foster trust and confidence.
How It Works: Achieving the WELL HSR involves meeting key benchmarks across several core areas:
- Cleaning and sanitization procedures
- Emergency preparedness
- Health service resources
- Air and water quality management
- Stakeholder engagement and communication
At BCG, we streamline your journey to certification by assessing your practices, creating a tailored action plan, and implementing strategies to fast-track compliance.
Why Your Hotel Needs the WELL HSR:
- Enhanced Guest Confidence: Assure travelers of your commitment to health and safety, fostering trust in your brand. Nearly 75% of travelers said that third-party certified sanitation reviews would offer them a sense of security.
- Demonstrate Brand Leadership: Showcase your WELL achievements with visible seals or plaques, and leverage marketing materials and press releases to highlight your efforts.
- Invest in Your Employees: Build a culture that attracts top talent and supports long-term engagement. Offer health screenings, mental health resources, and DEI policies to prioritize employee well-being.
- Align with ESG Initiatives: Support sustainability goals by implementing WELL standards, attracting investors, and accommodating corporate clients focused on social responsibility.
- Gain International Recognition: Join over 35,000 projects in 111 countries, signaling your commitment to health and safety excellence.
Case studies show WELL-certified hotels report improved guest satisfaction, operational savings, and stronger stakeholder relationships. With BCG’s guidance, your hotel can achieve measurable outcomes and industry leadership.
Ready to lead the hospitality industry in health and safety?